I design with people, not just for them.

I'm Luna (she/her), a Design Director based in Melbourne. I help teams untangle messy problems through co-design, facilitation, and hands-on product work. I've built design practices, shipped MVPs, and run workshops for clients who needed to think differently about what they were building.

Selected Work

Mockup of the esg-tech Dashboard

ESG.TECH

Turning regulatory complexity into an intuitive product experience

Product design
UX strategy
Workshop facilitation
Co-design
Prototype
B2B SaaS
Regulatory tech
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Mockup of the StayAligned product's dashboard

STAYALIGNED

From blank page to live platform: brand, product, and everything in between

Brand identity
Product design
UX strategy
Workshop facilitation
Co-design
B2B SaaS
HR tech
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Mockup of the Emanda App Dashboard

EMANDA APP

Designing through the pivots: an in-house product from MVP to live platform

Product design
UX strategy
In-house
Iterative design
UI refresh
Design systems
B2B SaaS
Fintech
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How I work

01

Understand the real problem

Before any design work begins, I run structured discovery sessions with stakeholders and users. I use productised frameworks to surface the actual need underneath the stated one, which is rarely the same thing.

Stakeholder interviews
Workshop facilitation
Jobs-to-be-done

02

Align the room

I design and run co-design sessions that bring stakeholders, users, and developers into the process early. This builds shared ownership and surfaces constraints before they become expensive surprises.

Co-design sessions
Ideation workshops
Service blueprints

03

Make it real, fast

I move quickly from concept to something tangible: wireframes, rapid prototypes, or a brand direction, so teams can react to something real instead of talking in circles. Speed here saves weeks later.

Rapid prototyping
Wireframing
Brand direction

04

Ship something that holds

I work end-to-end through to high-fidelity design and developer handoff, staying involved to make sure what gets built matches the intent. MVPs that actually work, not just look good in a Figma file.

High-fidelity UI
Dev collaboration
QA and iteration

I believe the best design outcomes come from making people feel heard before making them feel impressed.

Process is what makes that possible at scale.

At a glance

SUPERPOWERS

Workshop architect

Designing and running sessions that move groups from scattered thinking to shared direction, using frameworks built for real-world constraints, not ideal conditions

Practice builder

Starting design functions from scratch and growing them into trusted, cross-functional teams with clear processes, documentation, and a culture worth staying for

End-to-end maker

Moving fluidly from brand strategy and product vision through to high-fidelity UI and developer handoff, without losing the thread of the original problem

MOST PROUD OF

Founding a D&I Guild

Created and led Servian's Diversity, Belonging and Inclusion Guild from nothing because it needed to exist, and watched it become something people were genuinely proud of.

Consulting with Executive Dysfunction

Published on Medium and delivered as a Toastmasters talk that placed first at club level and second at area level. Proof that design thinking applies far beyond screens

ADPList 100 and Top 1% Mentor globally

ADPList 100 and Top 1% Mentor globally. Named one of the world's most influential design mentors in 2024 and ranked in the top 1% of mentors on ADPList globally in 2025. Recognised across multiple consecutive quarters.

CAREER THREADS

Consulting at heart

Most of my career has been client-side, which means I am used to earning trust quickly, adapting to new domains fast, and making an impact without a long runway

People before pixels

Whether growing a team, running a co-design session, or advocating for inclusion, the through line in everything I do is that good outcomes start with people feeling heard

Full spectrum design

From brand identity and service design through to conversation design, dashboards, and shipped product, I have rarely stayed in one lane and do not intend to start