Hi, I'm Luna. Design Director, workshop facilitator, certified puzzle enthusiast, and someone who gets genuinely giddy when a brief is complicated.

I'm based in Melbourne, originally from Buenos Aires, and I have spent the last decade helping teams figure out what they are actually trying to build, and then building it well.

I came to Australia in 2015 with a background in visual design and a growing obsession with why some products feel effortless and others feel like a chore.

That obsession (ahem, hobby) led me to UX, , then to product design, then to leading teams, and now to running workshops, directing products end-to-end, and helping founders turn genuinely hard problems into things people want to use.

Problems are like puzzles to me, and puzzles are my favourite thing. My brain approaches them with giddiness and a process, which turns out to be a pretty useful combination in design.

How I think

A lot of my best work happens before anyone opens Figma. I design and run workshops that help teams get out of their own heads, find what actually matters, and move forward together. I have done this with founders in their first year, with enterprise stakeholders who disagree about everything, and with cross-functional teams who just needed a line in the sand before they could make any progress at all.

Over the years I have developed my own frameworks for this. Not because I wanted a methodology to put on a slide, but because I kept running the same kinds of sessions and worked out what moves people forward and what wastes everyone's time. I bring those into every engagement and adapt them to fit the room, because no two rooms are the same.

I am also a hands-on designer. I wireframe, prototype, direct UI, and work directly with developers. I really do not believe in throwing things over a fence and hoping for the best. Some of my favourite work has happened in the messy middle between design and development, where we work out together how to make something real without breaking what made it good.

Building Teams

I have built design practices from scratch more than once now. At Servian I started as the first Melbourne designer and grew the team to span three Australian regions. I created onboarding processes, career growth frameworks, mentoring structures, and a culture where people genuinely supported each other. I refer to that team as the siblinghood of travelling designers, which I still think is accurate.

When it comes to leadership I focus on relationship building first, process second. Work is where we spend most of our time, and the people we work with matter enormously. A team that trusts each other and communicates openly will outperform a team with perfect processes every single time. I try to build the former and then layer the latter on top.

What I care about

Inclusion and neurodiversity

This one is personal. I founded Servian's Diversity, Belonging and Inclusion Guild because it needed to exist, and I have been thinking and writing about neurodiversity in professional environments for years. I genuinely believe the best teams are built on different ways of thinking, and that it is a designer's job to make space for that. Not just in the products we build but in the rooms we run and the cultures we shape. If you are neurospicy too, hi, you are in good company here.

Mentoring and giving back

I mentor designers on ADPList because I remember what it felt like to be new to a country and industry with no network and no roadmap. In 2024 I was named to the ADPList 100 as one of the world's most influential design mentors, and ranked in the top 1% of mentors globally in 2025, which honestly still surprises me every time. I also write on Medium, which people tell me reads like I speak. Taking that as a compliment.

A few other things worth knowing

I speak Spanish and English. I have far too many hobbies to list honestly, and I am very fond of cats.

I have illustrated a children's book. You can find my illustration work at lunalunscreates on Instagram if you are curious.

If you have got a puzzle that needs solving and any of this sounds like the kind of person you want in the room, I would love to hear from you.

As a Toastmasters member I competed in speech contests, which is either a sign of genuine commitment or proof that I enjoy the mild terror of public speaking. Most likely both.